DOMA Explores Networking Events as a New Marketing Strategy

DOMA’s First Hosting Opportunity With Connected Business Networking

On September 17^th DOMA hosted its first Connected Business Networking (CBN) Event. CBN has over 150 members who meet monthly at different member locations around Hampton Roads. Each event hosts two keynote speakers and includes food and drinks, facility tours, and a speed networking session. CBN provides a platform for business leaders throughout the area to connect with other tier one organizations and take part in a thriving, active business community. Hosting a CBN event likewise offers a chance to get outside perspectives on your business’ operations and facilities. This was a key benefit for DOMA as it continues to test the waters as a B2B event host.

Event Highlights

DOMA’s CBN event was presented by CBN Marketing Director Gerry Dwyer & DOMA Marketing Director P.J. Yates. DOMA’s CEO Pat Feliciano was featured as one of the keynote speakers along with Sales and Marketing Consultant Brenda Wise. Pat focused on DOMA’s Vision 2021 as a model for success in business and shared insight into how the journey helped transform the company. He concludes that having a defined vision is a powerful tool in unifying a team and setting measurable checkpoints for growth.

Brenda reviewed her strategic approach to follow up marketing and emphasized the importance of communicating to your customer in the correct persona. Effective, targeted communication should be paired with immediate follow up to deliver superior results. Ultimately, being direct makes a difference, the longer you wait to follow up, the lower your success rate.